Gen Z is poised to be the economic force of tomorrow. They desire a seamless interaction with brands to actively share their opinions and co-create with unique products that resonate with their lifestyles. On average, 50% of Gen Z will jump on a brand’s bandwagon if they have demonstrated an understanding of being in sync with them and how they choose to live their lives. That’s why it’s becoming increasingly important for businesses to recognize Gen Z’s expectations and create collaborative brands.
This generation’s top priorities with respect to their favorite brands include transparency, diversity, purpose, and personality. They expect brands to be highly responsive to their needs, pragmatic, free from vague promises, and more realistic in their claims. Most importantly, they want to feel known and understood by the brands and companies they follow.
A recent DoSomething survey found that if brands fail to stay authentic, Gen Z is quick to raise a red flag. Although they are more opportunistic than brand loyalists, companies have the perfect opportunity to engage with this unique generation by creating an environment of trust through transparency.
Another critical Gen Z trait is that they are socially conscious and behave sustainably. Today’s youth have proven that they are prepared to mobilize themselves for the causes they believe in. The awareness of Gen Z around environmental, societal, and economic issues is an emergency call to companies to transform their business model and integrate a sustainable business strategy into their day-to-day operations.
Studies have shown that consumers are more likely to make purchases from companies they feel stand as an example of what they believe in, whether that means supporting social causes or being environmentally friendly. For example, 69% of Generation Z customers say they are more likely to buy from brands that support a cause or social issue.
New research published by the Credit Suisse Research Institute suggests that Indian Gen Z consumers and other emerging economies are more likely to buy sustainable products and are more environmentally conscious. Last year, 28% of Gen Z said they started or deepened their consumer relationships with a business whose products and services seem to aid the environment.
On the other hand, it’s likely that an equal amount stopped or lessened their business relationship with a company whose offerings they believe damage the planet. This saw strong growth in sustainable products like second-hand clothing, plant-based foods, and products that use sustainable sources of energy such as solar panels, hybrid cars, and electric vehicles.
In recent years the automotive industry has witnessed an electric revolution. The switch from fuel to electricity and the growth of ride-sharing services have been immense. Millennials and Gen X have seen this industry’s transformation, but now that Gen Z are entering their late 20s and they have a higher expectation from companies in the micro-mobility industry. They are willing to try new things that are tech-forward and pro-sustainability.
The top concerns for Gen Z are climate change and protecting the environment. In general, they like to associate themselves with brands and products that have a positive impact on their health and wellbeing as well as their pocket. As per the Urban Mobility Daily, a large part of the Gen Z population considers not driving cars due to increasing levels of traffic congestion, inflation in fuel prices, and unavoidable maintenance costs.
But what is surprising is the fact that this generation has very individualized preferences when it comes to their lifestyle and ease of transportation. For instance, before traveling anywhere, they consider several factors such as the total cost of commute, comfort, frequency of travel, and most importantly the extent of carbon emissions.
Similarly, before purchasing a new vehicle, Gen Z considers various factors such as the cost of the vehicle, the distance it can run, how long it will take for them to fill up their tanks, the power of the engine, color, interiors of the vehicle, insurance and financing. While electric vehicles come at a considerably steep initial cost, over time, the net worth of ownership is much lesser for e-scooters than the internal combustion engine (ICE) equivalent.
This explains why millennials and Gen Z are more willing to invest in electric vehicles rather than ICEs. Fuel-efficient vehicles have endured a resounding reception over the past few years. A recent report from JMK Research Analytics revealed that electric vehicle (EV) sales in March 2021 increased by 34.2% month-over-month and 88.2% year-over-year, contributing to total sales of 1,34,000 EVs throughout the nation. 97% of all EVs were e-scooters purchased by the leading market segment of Gen Z since the youth consider these vehicles as key profitable investments.
It is a great sign of the future that a lot of young people are choosing to go with electric scooters, making it obvious that they are more environmentally conscious than their parents and predecessors. They are willing to think outside of the box and consider innovative options. Sustainable living is one of their goals, as is evidenced by this rise in electric scooter purchases across India. Furthermore, it appears that the price of electric scooters is becoming considerably more affordable, and accessible modes of payment are making it easier for Gen Z to own one of these eco-friendly vehicles. As this trend continues, more and more people will ride their way through cities that are cleaner and greener.
Bounce is a smart mobility startup, where we are innovating for the future of mobility in India. We are a home-grown brand, manufacturing electric scooters that are in sync with the latest tech and the tastes of this generation. Our latest innovation, the Bounce Infinity E1, is an electric scooter that is all set to take over Indian roads and redefine how Gen Z moves.
While designing E1, we were conscious of Gen Z’s expectations both in terms of utility and style which is why the Bounce Infinity electric scooter is slick, spunky, and smart. The Infinity E1 has an ergonomic design fit for a smooth ride. It is lightweight, has rust-proof alloy wheels, a regenerative braking system, 12 liters of boot space, and comes with two riding modes: power and eco. It is equipped with an all-LED digital speedometer that supports Bluetooth and smartphone connectivity.
On the speedometer, customers can access information like ignition status, side stand status, indicators, battery SOC status, speed display, odometer reading, vehicle status, Bluetooth status, and high beam status. Not only this, on the scooters’ handlebar we have installed smart switches which enable drag mode, reverse mode, and cruise control. Consumers also have the ease of operating the E1 with the help of our mobile app. The Bounce app offers intelligent functions like geofencing, anti-theft alert, tow alert, battery charging status, remote tracking, etc.
When it comes to technology, the Bounce Infinity electric scooter is truly disruptive as it comes with a removable Li-ion battery. Because our battery can be removed, customers have the freedom of buying the E1 either with the battery or opting for our battery-as-a-service model. With this, we are giving our customers the freedom of choice while making the E1 more affordable for our Gen Z customers.
The E1 without the battery can be purchased for INR 45,099 (ex-showroom Delhi) only, making Bounce Infinity E1 the best electric scooter in India under INR 60000. Besides being affordable, we are also offering convenience with our network of battery swapping stations where customers can exchange their drained battery for a fully-charged one. For every battery swap, customers pay only INR 35, in addition to the initial subscription cost of batteries.
Additionally, we offer a unique style quotient that makes E1 fun and Instagram-worthy for our Gen Z customers. We know that customization is a major ask for Gen Z and this is why we invite them to co-create a scooter that reflects their personality and is uniquely theirs. Customers can choose their color of preference from our range of five funky shades — Sporty Red, Sparkle Black, Pearl White, Desat Silver, and Comet Grey.
Besides this, they can also personalize their scooter with special skins and layer them with stickers, designs, and motifs. They can work closely with our in-house team of handpicked chic artists to create interesting design choices and own the E1 in their own way.
With Infinity E1, we are catering to Gen Z’s expectations for style, functionality, and sustainability. If you are someone who is motivated to switch to a sustainable mobility solution and are seeking a personalized e-scooter that is the best bang for your buck, look no further.
You no longer have to search and wonder — which is the best e scooter in India? Check out Bounce Infinity E1. We don’t just claim to be the best e-scooter in India in 2022, we also offer a truly electric experience that is convenient and one-of-its-kind, whether it is in technology, design, or affordability.
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